I stumbled across the Instagram account for the clothing brand LoveShackFancy earlier this year and have been keeping inspired with their daily content. The New York based label was founded by Rebecca Hessel Cohen and I just can’t get enough of everything about it really.
I love the aesthetic of their beautiful collections; vintage florals, pretty pastels, blooming flowers, straw hats, ribbons tied loosely in long hair and lace. I often find it hard to pinpoint exactly what kind of style I like the most, but I think pretty, feminine dressing is where I feel most at home which is why I think this brand resonates with me so much.
LoveShackFancy personifies something really beautiful and carefree in their look books; fields of wild flowers, freshly baked goods, running barefoot in the grass, the ocean. You can really feel that that inspiration for their beautiful clothing comes from a place of love.
I also really appreciate how involved Rebecca’s husband and children are in their photoshoots, events and store openings. The brand truly embodies a sense of family that I can really get behind. I dream of having daughters that I can share my love of clothing with.
For more LoveShackFancy, check out their website and shop some of my favourite pieces below!