The reason Wildfox continues to remain one of my all-time favourite clothing labels isn’t simply due to the quality of the product – 100% tongue in cheek, bad-girl, candy coated sugary goodness – it is because of the vision behind each collection. The styling resonates with me the exact reason why I blog; the reason why fashion is an industry I will never tire of. Wildfox strikes a chord of reminiscence in any girl who views their collections, because there is so much substance behind it. The intricacy of these shots speaks for itself; this is Clueless, through and through.
Be sure to read the write up on the vision behind the SS 13 Wildfox collection here.
I’m off to buy the deluxe edition of Clueless on DVD just in time for the weekend!