I think I’m going to have to start making these Wildfox posts I always seem to do at this time of year an annual “first post of the year” tradition. I figure, once you find something you love, you stick with it. Or in this case, stick to posting about it. This years Spring/Summer collection is brought to you by the 1980 film The Blue Lagoon, starring Brooke Shields and Christopher Atkins.
It’s all about that beach hair – which lets be honest, will never go out of style – tan skin, enormous flower crowns and seashell jewellery.
Wildfox SS 14
Re-creating film style is definitely working for the label (most recently Clueless and The Great Gatsby) and is one of the things I admire most about the brand. Their stories are strong – their vision always clear.
That’s what it should be all about, really.